Vivmark Residential Privacy Notice
Effective Date August 20, 2026
This Privacy Notice describes how Vivmark Residential, its subsidiaries, affiliates, and related entities (collectively, “ Company ,” “ we ,” “ our ,” or “us”) processes Personal Information through our websites; mobile applications (“ Mobile App ”); online portals; other platforms through which we offer our services, including applying to residential units; and other services offered by or through Company that link to or post this Privacy Notice (collectively, our “ Services ”).
For purposes of this Privacy Notice, “ Personal Information ” means information that identifies, relates to, or could reasonably be linked with an individual. Personal Information includes Personal Data and other similar terms, as defined by relevant privacy laws. Personal Information does not include publicly available, deidentified, or aggregated information.
Visit our Additional Disclosures for California, Colorado, Connecticut, Maryland, New Jersey, Texas, and Virginia Residents Section for more information about our privacy practices and privacy rights for residents of those states. Washington residents should visit our Consumer Health Data Privacy Policy for more information regarding the processing of their health information.
We may update this Privacy Notice from time to time, and any changes will be effective as of the Effective Date at the top of this Privacy Notice, unless otherwise expressly indicated and in accordance with applicable law. We encourage you to review this Privacy Notice whenever you access the Services.
Contents
- Collection, Use, and Disclosure of Personal Information
- Cookies and Other Similar Technologies
- Your Choices
- Data Security
- Sweepstakes, Contests, and Promotions
- Social Features, Artificial Intelligence, and Other Third-PartyServices
- Information for Users Outside the United States
- Additional Disclosures for California, Colorado, Connecticut, Maryland, New Jersey, Texas, and Virginia Residents
- Biometric Information Notice
- Contact Us
1. Collection, Use, and Disclosure of Personal Information
We and/or our vendors may obtain Personal Information about you in several ways, including directly from you, such as when you contact us via our webform, register for an account, or apply to live in one of our communities; automatically through the Services or from your devices; from our affiliates; from our service providers, suppliers, and other vendors, such as internet listing services, fraud prevention and security providers, marketing providers, and consumer and support providers; from third-party platforms; from public sources of data such as government databases ; or from other businesses or individuals .
The Personal Information we and our vendors obtain about you may vary depending on how you interact with us. We may use, disclose, and otherwise process Personal Information about you for the following purposes, as further detailed in the chart below:
- Provide the Services, including to facilitate ingress and egress, facilitate and process rent payment and other transactions; confirm and process your identity, contact information, pet information, vehicles, address history, and household makeup; verify your income through appropriate documentation; perform credit and background checks; analyze your application information to qualify you to enter into a lease at one of our communities; and otherwise provide our Services, such as housing.
- Manage our Online Services, including to enable you to participate in our websites’ and connected devices’ features, such as paying rent, gaining access to your unit or common areas, booking tours online, and taking self-guided tours; identify and repair errors that impair existing intended functionality of our Services; perform system administration; provide our users with enhanced features and functionalities, such as personalized experiences; and otherwise manage technology.
- Contact and Communicate with You, including to contact you about your use of our services and, in our discretion, changes to our services or our service's policies; send you electronic newsletters; send you push notifications (if you have elected to receive such notifications); provide account notifications or service order updates; respond to your questions, feedback, and requests; confirm your preferences; provide you with information about the Services; contact you regarding services, billing, and transactions; update you about features and offers that we believe will be of interest to you; inform you about sweepstakes, contests, or promotions in which you have participated; and conduct user surveys.
- Manage Your Account, including to process your registration with our Services, verify your information is active and valid, maintain and service your account, and otherwise manage your account.
- Provide Resident Services, including to respond to any questions, comments, or requests you have for resident service purposes, such as the provision and management of Services, service calls to your home, access to units and common areas, and safety and security; and ensure that you comply with your lease terms.
- Operate Our Business, including to carry out internal administration, such as recordkeeping and auditing; identify prospective tenants, partners, service providers, and vendors; manage our relationships with our tenants, partners, service providers, and vendors; and fulfill other purposes disclosed at the time you provide your Personal Information.
- Maintain Security and Integrity, including to protect the security of Company, our Services, or its users; protect the Services from cyber risks; prevent, identify, investigate, and address fraud, illegal or malicious activities, and other liabilities; authenticate consumer accounts; prevent unauthorized access to resident accounts; prevent identity theft; enforce our policies and terms; protect our rights; fulfill our legal obligations; verify or maintain the quality or safety of our Services; repair, improve, upgrade, or enhance our Services; monitor related to provision and management of Services, access to units and common areas, and maintaining safety and security; track and respond to quality and security issues; and generally provide you with a secure experience when using the Services.
- For Advertising, Marketing, and Promotions, including to customize your experience on our Services; serve you specific content and offers that are relevant to and customized for you; assist us in determining relevant advertising and the success of our advertising campaigns; measure the use of the Services and effectiveness of our advertising and marketing; help us determine where to place our ads, including on other websites; for promotional activities, such as running sweepstakes, contests, and other promotions; offer services to our residents from selected marketing partners, such as credit card issuers; count ad impressions to unique visitors and verify positioning and quality of ad impressions; and audit compliance with user interaction or transaction specifications and standards (e.g., ecommerce activities).
- Conduct Business Analytics and Other Research and Development, including to better understand how users access and use our Services, both on an aggregated and individualized basis; improve our Services and respond to user preferences; forecast and plan; develop statistics on engagement with the Services; evaluate how the Services perform; administer surveys and questionnaires, such as for customer satisfaction purposes; develop new or enhanced products and service offerings and for other research and analytical purposes.
- For Compliance and Legal Obligations, including to prevent illegal activities, fraud, crime, injury to others, or violation of our terms and policies; investigate, prevent, or take action if someone may be using information for illegal activities, fraud, or in ways that may threaten someone's safety or violate of our terms or this Privacy Notice; comply with applicable law, court orders, governmental regulations, or other legal obligations; assist in investigations, regulatory requests, litigation, or arbitration; protect and defend our rights and property, or the rights or safety of third parties; enforce our terms, policies, or any agreements with third parties; and comply with health and safety obligations.
- For Corporate Restructuring, including to evaluate or execute a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, as part of regular business operations or pursuant to a bankruptcy, liquidation, or similar proceeding.
- For Additional Purposes Disclosed at Personal Information Collection when we provide additional disclosures at the time of Personal Information collection, such as on a checkout page.
We may combine Personal Information we obtain through the Services with other information we obtain about you.
We collect, use, and disclose Personal Information as below:
| Personal Information Processed | Processing Purposes (as detailed above) | Categories of Recipients |
| 1. Contact Information and Other Identifiers, including real name, alias, postal address, unique personal identifiers, device identifiers, online identifiers, unit identifier, Internet Protocol address, email address, account name, government-issued identification numbers (e.g., social security, driver's license, state identification card, or passport number), and other similar identifiers. |
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| 2. Personal Records, including name, signature, physical characteristics or description, address, telephone number, education, employment, employment history, financial information (e.g., credit card number, bank account number, or debit card number), insurance policy number, medical information (e.g., disability status or accommodation requirements), health insurance information, or emergency contact details. Some Personal Information included in this category may overlap with other categories. |
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| 3. Characteristics of Protected Classifications Under State or Federal Law, including age, sex, gender identity, marital status, veteran status, citizenship status, familial status, disability, religion, creed, or payment history, but only when that information is relevant for our processing purposes. We abide by the legal requirements imposed under applicable law when processing such information. |
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| 4. Customer Account Details and Other Commercial Information, including credit score range; income information; rent, deposit, and other fee amounts; payment history and documentation confirming financial information; records of ingress and egress; information about properties you have browsed or scheduled time to visit, such as zip code, apartment size and features, and other property interests; products, amenities, or services purchased, obtained, used, or considered; or other purchasing or consuming histories or tendencies. |
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| 5. Internet, Device, or Other Electronic Network Activity, including device identifiers, mobile network, operating system details, language preferences, referring URLs, length of visits, traffic data, pages viewed, and information regarding interactions with the Services, such as when you use smart locks and other connected devices |
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| 6. Geolocation Data, including approximate, or precise, location of the device or equipment you are using to access the Services, such as smart locks and other connected devices. |
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| 7. Sensory Data, including audio, electronic, video, or similar information, such as when you contact us through our resident service line, take photographs using your device’s camera or provide photographs from your government-issued identification, and through security cameras and other devices at our communities. |
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| 8. Professional or Employment Information, including professional, educational, or employment-related information, such as employment history. |
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| 9. Inferences drawn from other Personal Information we process. |
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| 10. Sensitive Personal Information, including: government-issued identification numbers (e.g., social security, driver's license, state identification card, or passport number); precise geolocation; religious or philosophical beliefs; health condition, diagnosis, or other health information; sexual orientation or gender identity; information about children; citizenship or immigration status; biometric information (collected by our vendors); and health information. |
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We do not disclose Personal Information obtained for text messaging purposes (e.g., mobile phone number, opt-in consent information) to third parties for those third parties’ own marketing purposes.
When we disclose Personal Information obtained through our Apps to the parties described above, we require that they provide the same level of Personal Information protection as required by this Privacy Notice.
The Services are not directed to children under the age of 18, and we do not knowingly collect Personal Information from children under the age of 18 through the Services. If we become aware that we have received Personal Information from children under the age of 18, we will delete it in accordance with applicable law.
2. Cookies and Other Similar Technologies
We and our vendors may use cookies, web beacons, pixels, and other similar technologies (collectively, “ Cookies ”) to collect and store information about your interactions with the Services, including browsing behavior, such as the pages you visit, the time and duration of your stay, and your referring URL; internet and browser identifiers, such as browser type and domain name; and device details, such as operating system, IP address, and device ID.
We may use third-party technologies (such as Google Analytics and the Meta Pixel) in connection with your activity on the Services, including for advertising purposes and to analyze your interactions and experiences, including the features you engage with, how you navigate, and your click/touch, movement, scroll, and keystroke activity. These technology companies and advertisers may use, store, or access Cookies to collect or receive information from the across the internet.
You may be able to opt out of certain interest-based advertising using the settings on your browser or mobile device. Your choice(s) may apply only to the browser or device you are using when you opt out, and you will still receive ads, but they may not be as relevant to you and your interests. Please note that we do not control how third parties manage their opt-out processes, and if you disable Cookies some features on our Site might not function properly.
Your optional cookie preferences must be managed separately for each of Vivmark’s websites, two of which are legacy company websites that are being operated separately for the time being. An opt out submitted on one website will apply only to that website and will not opt you out of optional cookies on the other websites.
The following services or organizations offer tools that you can use to limit or opt out of interest-based advertising:
- Facebook/Meta. To change your privacy and advertising settings with Facebook, log in to your Facebook account and navigate to your account settings.
- Google. We use Google Analytics to help us understand and analyze how visitors use the Site. We use this information to implement Google advertising features such as interest-based advertising, audience targeting, and impression reporting. For more information on how Google Analytics uses the data it collects, visit policies.google.com/technologies/partner-sites. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout. To adjust your Google advertising settings, visit myadcenter.google.com.
- DAA/NAI. To opt out of interest-based advertising from companies that participate in the Digital Advertising Alliance (“ DAA ”) or Network Advertising Initiative (“ NAI”) opt-out programs, please visit the DAA at youradchoices.com/control and/or the NAI at thenai.org/how-to-opt-out .
Do Not Track ( "DNT") is a type of privacy preference signal that may allow you to opt out of online tracking. Currently, our websites do not respond to DNT signals. We will respond to Global Privacy Control signals in accordance with applicable law, as detailed in the Additional Disclosures for California, Colorado, Connecticut, Maryland, New Jersey, Texas, and Virginia Residents Section below.
3. Your Choices
If you have a registered account, you may be able to log into that account to edit your profile information.
If you receive promotional emails from us, you may opt out by clicking the “Unsubscribe” link included in our emails. Please note that we may still send you administrative emails, even if you opt out of marketing emails.
If you no longer wish to provide your Personal Information through our App, you may uninstall our App from your device. Note that this action will not delete your user account or any information we previously collected via the App, nor does it affect our Personal Information collection through our other Services.
4. Data Security
We take reasonable steps to secure your Personal Information. However, no data storage or transmission can be guaranteed to be completely secure and without risk. Thus, no storage or processing of your Personal Information or other information on the Services, or on other servers or databases to which the information may be transferred, can be guaranteed to be completely secure.
5. Sweepstakes, Contests, and Promotions
If you choose to enter a sweepstakes, contest, or other promotion, your Personal Information may be disclosed to vendors, co-sponsors, other third parties, and the public in connection with the administration of such promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law, such as on a winners list. By entering a promotion, you are agreeing to the official rules that govern that promotion, which may include consent to additional or differing data practices from those contained in this Privacy Notice, and which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the promotion to use your name, voice, and/or likeness in advertising or marketing associated with the promotion.
We may use your Personal Information to send you marketing materials; conduct surveys, contests, and sweepstakes; and to award prizes. We may request additional information to participate in contests and surveys (such as your contact information, personal opinions, preferences, and interests). Participation in these promotions is completely voluntary and you may choose whether or not to participate and therefore disclose your Personal Information. Contact information will be used to notify the winner and award prizes.
6. Social Features, Artificial Intelligence, and Other Third-Party Services
The Services may include functionality that allows interactions between the Services and a third-party website, platform, tool, application, or other service (each, a “ Third-Party Service ”), and accessing or displaying third-party content via the Services.
Our interactive features may incorporate artificial intelligence services, including any phone or website chatbot functionality and digital leasing and resident-services agents. Additionally, the Services may contain external links for your convenience that we do not control, review, or have responsibility over. This Policy does not apply to the practices of companies that we do not own or control. Vivmark does not collect, use, or sell Personal Information for the purpose of training large language models.
Certain functionalities interact with third-party social networks (“ Social Features ”), including enabling you to send content between the Service and a Third-Party Service and to otherwise connect the Service to a Third-Party Service (e.g., to pull or push information to or from the Service). If you use Social Features, and potentially other Third-Party Services, information you post or provide access to may be publicly displayed by the Third-Party Service that you use. Similarly, if you post information on a Third-Party Service that references the Service (e.g., by using a hashtag associated with Company in a tweet or status update), your post may be used on or in connection with the Service or otherwise by Company. Both Company and the third party may have access to certain information about you and your use of the Service and any Third-Party Service.
The Services integrate with vendor platforms to provide certain services. When we use vendor platforms, we receive certain information about you but we may not receive all information you provide to the platform. For example, we use identity verification services that confirm your identity using a photograph from your device, your government-issued identification, and biometrics. While we may receive a copy of your photograph and government-issued identification for our records so we can confirm your identity, we do not receive or process your biometric data. Our vendors may also provide application programming interfaces (“ APIs ”) or other integrations with certain tools or services. For example, you may be provided the option to connect your bank account during the application process to verify your employment.
7. Information for Users Outside the United States
The Services are operated in the United States for U.S. residents. Personal Information will be processed and stored in the United States, where data protection and privacy regulations may provide different levels of protection compared with non-United States jurisdictions. If you are located outside of the United States, please be aware that any information you provide to us may be transferred to, processed, stored, and used in the United States. By using the Services, or otherwise providing us with your information, including Personal Information, you consent to this transfer, processing, usage, disclosure, and storage of your information, including Personal Information, in the United States as set forth in this Privacy Notice.
8. Additional Disclosures for California, Colorado, Connecticut, Maryland, New Jersey, Texas, and Virginia Residents
This Section applies to residents of California, Colorado, Connecticut, Maryland, New Jersey, Texas, and Virginia who use the Services (“ Consumers ”) and is provided in accordance with the California Consumer Privacy Act, as amended (the “ CCPA ”), the Colorado Privacy Act, the Connecticut Data Privacy Act, the Maryland Online Data Privacy Act, the New Jersey Act Concerning Online Services, the Texas Data Privacy and Security Act, the Virginia Consumer Data Protection Act, and all laws implementing, supplementing or amending the foregoing, including regulations promulgated thereunder (collectively, “ U.S. Privacy Laws ”). Capitalized terms used but not defined in this Notice shall have the meanings given to them under U.S. Privacy Laws.
For purposes of this Notice, “ Personal Information ” shall be used interchangeably with “ Personal Data. ”
Unless otherwise stated, the description of our data practices in this Notice covers our current practices and our practices in the twelve (12) months prior to the Effective Date.
California residents who are job applicants, current employees, former employees, or independent contractors can learn about our data practices as it relates to them in our California Personnel Privacy Notice.
(a) Personal Information Sales and Sharing for Targeted Advertising
When you use our Online Services, we share Personal Information for cross-context behavioral advertising and targeted advertising (collectively, “ Targeted Advertising ”) for certain analytics, marketing, and advertising activities, including to show you relevant ads while you browse the internet or use social media. Although we do not sell Personal Information in exchange for money, some of the ways in which we share Personal Information for Targeted Advertising may be considered “sales” under the U.S. Privacy Laws.
- We share for purposes of Targeted Advertising the following categories of Personal Information: Contact Information and Other Identifiers; Personal Records; Customer Account Details and Other Commercial Information; Internet, Device, or Other Electronic Network Activity; Geolocation Data (where permitted); and Inferences.
- We have shared for Targeted Advertising Personal Information to the following categories of third parties: advertising and marketing vendors and partners; analytics companies; social networks; third-party digital businesses; and other marketing and advertising services that we utilize on our Services.
- We do not have actual knowledge that we sell or share for Targeted Advertising the Personal Information of Consumers under 18 years of age.
- For information about opting out of sales and Targeted Advertising, please see our Consumer Rights and How to Exercise Them Section below.
(b) Retention of Personal Information
We retain Personal Information for as long as necessary for the purposes described in this Notice or otherwise authorized by law. This generally means holding the information for as long as one of the following apply:
- Personal Information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the Personal Information;
- Personal Information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the Personal Information was collected;
- Personal Information is reasonably required to protect or defend our rights or property; and/or
- Personal Information may be maintained indefinitely according to legal or regulatory requirements, including applicable legal holds, or for data backup or recovery purposes.
Where Personal Information is used for more than one purpose, we will retain it until the purpose with the latest period expires.
(c) Consumer Rights and How to Exercise Them
(1) Consumer Rights
California, Colorado, Connecticut, Maryland, New Jersey, Texas, and Virginia residents who use the Services have the following rights related to your Personal Information:
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Rights to Confirm, Know, Access, Obtain a Portable Copy, and Request Third-Party Information: You may confirm that we process your Personal Information, know details about the Personal Information we process, access your Personal Information, and request a copy of certain of your Personal Information in a portable format.
- California Consumers may also request:
- The categories of Personal Information we have collected about you .
- The categories of sources from which we collected your Personal Information .
- The Business Purposes or Commercial Purposes for our collecting, Selling, Sharing, or disclosing your Personal Information .
- The categories of recipients to whom we have Sold, Shared, or disclosed your Personal Information .
- The categories of Personal Information that we Sold or Shared, and for each category identified, the categories of Third Parties to which we Sold or Shared that particular category of Personal Information.
- The categories of Personal Information that we disclosed for a Business Purpose, and for each category identified, the categories of recipients to which we disclosed that particular category of Personal Information.
- Maryland residents have a right to request a list of the categories of third parties to which we have disclosed Personal Information.
- Connecticut residents have a right to request a list of third parties to which we have disclosed Personal Information.
- California Consumers may also request:
- Right to Opt Out of Selling and Sharing for Targeted Advertising:
You have the right to opt out of the sale of Personal Information and sharing of Personal Information for Targeted Advertising.
- Opt-out for non-Cookie Personal Information: If you want to opt out of the Sale or sharing of your Personal Information for Targeted Advertising through non-Cookie methods (e.g., your email address), legacy-Equity Residential consumers may use our Privacy Rights Request Form and/or legacy-AvalonBay consumers may use our Privacy Web Form.
- Opt-out for Cookie Personal Information: If you want to opt out of the Sale or sharing of your Personal Information for Targeted Advertising through Cookies, please use our Cookie preference center by clicking the “Your Privacy Choices” link in the footer of the Services or in your App settings. Alternatively, you may use the Global Privacy Control browser signal to opt out of Cookie-based sales and sharing for Targeted Advertising. You must exercise your preferences on each of our websites you visit, from each browser you use, and on each device that you use. Since your browser opt-out is designated by a Cookie, if you clear or block Cookies, your preferences will no longer be effective and you will need to enable them again.
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Right to Delete: You may request that we delete your Personal Information. The deletion is subject to the extent we have a basis for retention under applicable law. Our retention rights may include, without limitation:
- to complete transactions and services you have requested ;
- for security purposes ;
- for legitimate internal business purposes ( e . g ., maintaining business records );
- to comply with law and to cooperate with law enforcement ; and
- to exercise or defend legal claims .
Note also that, depending on where you reside (e.g., California), we may not be required to delete your Personal Information that we did not collect directly from you.
- Right to Correct: You may request that we correct Personal Information that we maintain about you if you believe such Personal Information is inaccurate.
- Rights related to Automated Decision Making and Profiling: We do not use automated decisionmaking technologies or profile in furtherance of decisions that produce legal or similarly significant effects so do not offer these rights.
- Right to Appeal: You may appeal Company's decision regarding a privacy request by following the instructions in our response to you.
- California Right to Limit Sensitive Personal Information Processing: We do not use or disclose Sensitive Personal Information for purposes to which the right to limit use and disclosure applies under the CCPA.
If we process your Personal Information based on consent, we will provide information about how you may withdraw consent at the time of collection.
(2) How to Exercise Your Consumer Privacy Rights
To submit a request to exercise your Consumer privacy rights , or to submit a request as an authorized agent , California, Colorado, Connecticut, Maryland, New Jersey, Texas, and Virginia residents who are legacy-Equity Residential consumers may use our Privacy Rights Request Form or call us at 1-866-869-5413 and/or legacy-AvalonBay consumers may use our Privacy Web Form , or call us at 1 - 833 - 605 - 4293 between the hours of 9 AM and 5 PM ET , Monday through Friday , and respond to any follow - up inquiries we make .
We will not discriminate or retaliate against you for your exercise of your Consumer privacy rights.
Please be aware that we do not accept or process requests through other means (e.g., via fax, chats, social media etc.).
- Your Request Must be a Verifiable Consumer Request: As permitted or required by applicable U.S. Privacy Laws, If you submit certain types of requests, we may request additional information to verify your identity, which may require you to log into your account or to provide 2-3 pieces of Personal Information that we will match against our records.
- Agent Requests: You may use an authorized agent to make a request for you , subject to our verification of the agent , the agent ' s authority to submit requests on your behalf , and of you . Once your agent ' s authority is confirmed , they may exercise rights on your behalf subject to the agency requirements of applicable U . S . Privacy Laws .
(d) California Shine the Light
We also provide California residents with the option to opt - out of the disclosure of “ personal information ,” as defined by California ' s “ Shine the Light ” law , to third parties for such third parties ' own direct marketing purposes . California residents may make such a request , or inquire further about our compliance with this law, by emailing [email protected] or [email protected] . Any such request must include “California Privacy Rights Request” in the first line of the description and include your name , street address , city , state , and zip code . Please provide sufficient information for us to determine if this applies to you , attest to the fact that you are a California resident and provide a current California address for our response . Note that we are only required to respond to one request per customer each year .
9. Biometric Information Notice
We partner with identify verification vendors (“ ID Vendors ”) to collect and use digital photos and facial scans (“ Facial Images ”), which may be deemed biometric information or a biometric identifier under U . S . Privacy Laws (“ Biometric Information ”). Our ID Vendors collect and use Facial Images and related Biometric Information to support our identity verification efforts . For example , our ID Vendors may collect and compare images of faces with the images in identity documents ( e . g ., passport photo ) to determine the likelihood that they match . The ID Vendor then provides us with confirmation related to whether a match occurred and, in some circumstances, an image of your likeness .
We and these ID Vendors collect and use Facial Images and related Biometric Information pursuant to the consent that you provide at the time you agree to provide Facial Images for us to use to authenticate you , such as when you request access to tour our residential buildings . Our ID Vendors are identified in the consent and in certain instances , the ID Vendors may be acting as independent controllers , in which case their privacy policy will apply to their data practices. Where our ID Vendors act as controllers, they will obtain consent as necessary. In many circumstances, our ID Vendors do not share your Biometric Information with us.
We retain Facial Images and related Biometric Information only as long as necessary to achieve the purpose for which they were collected , not to exceed 24 months unless we are legally required to keep the data for a different period (“ Retention Period ”). Once the Retention Period expires , we and our processors will use industry standard measures designed to securely delete the Facial Images and related Biometric Information . For each identification , you must complete a new verification process .
In the event of a suspected data security incident involving Biometric Information we control , we will promptly investigate to determine whether Biometric Information was impacted . We will notify impacted consumers as required by applicable data security incident notification laws based on the contact information provided by the consumer when consent was provided to us and the ID Vendors .
10. Contact Us
If you have any questions, comments, or concerns about our privacy practices, please contact us by email at [email protected] or [email protected] or call at us 1-833-605-4293 (for legacy AvalonBay) or (866) 869-5413 (for legacy Equity Residential) between the hours of 9 AM and 5 PM ET, Monday through Friday. Please do not include sensitive information in your email correspondence with us.